
What is SMS?
I expect that the vast majority of readers understand what SMS is. For those new to SMS, it stands for Short Messaging Service and uses something called GSM to send and receive messages between mobile devices. What GSM is and how it works is not covered within the scope of this article, but for the sake of completeness here is its definition in Wikipedia – http://en.wikipedia.org/wiki/GSM.
So what is mobile marketing?
Mobile marketing is the use of one or more mobile technologies to promote one or more services or products. How this promotion works and what it achieves depends on the thing you want to promote, the audience you are targeting and any other marketing factors. This is discussed in more detail later in this paper.
SMS and mobile marketing
Hopefully by now you understand the principals of SMS and the concept of mobile marketing. If not don’t worry just Google the term “mobile marketing defined” and look SMS up in Wikipedia – http://en.wikipedia.org/wiki/SMS.
I use Eventmobilemarketingblog.com to keep up with the enormous volume of mobile marketing news. They are dedicated to the review of cutting edge mobile related material throughout the Internet just go ahead and add their RSS to your reader now – trust me, you’ll thank me later.
Why should I use SMS for marketing?
To understand this I need to walk you through a couple of marketing scenarios. If you have ever worked with affiliate promotions or email marketing you will know that follow up and incentives are essential to success, the problem often encountered by these types of marketing is that they are difficult to measure, often rejected automatically and it can take some time to receive a reply. So how can you efficiently follow up on traditional marketing?
In fact all other forms of marketing offer opportunities to get your message out there but they are neither personal nor instant. SMS text messaging is instant; it is delivered into the hands of your target audience. Text messages are opened more often than not and the vast majority of phones only show a summary of the first line of the message. SMS mobile marketing can be personal; it can reach them wherever they are and at any time of the day.
Knowing that your audience will read the first 5 to 10 words is a great advantage because:
- You can write an effective introduction to your message body
- You can make your responses even more targeted by using exclusive terms like “Agricultural sale this weekend!” or “Are you a marketer… boo!”
- You can include personal details, such as their name, from your automated profiling campaigns – this will be discussed in my next article “Viral SMS mobile marketing”
Many customers say to me “But I have received SMS promotions myself and they were awful!!!” My reply is “Great.” I think it is a good thing that the reputation of SMS is negative – if other people in your market are doing it badly then you can make an incredible impact by doing it well.
Who’s it for?
Without a doubt SMS mobile marketing is the cheapest form of viral and direct marketing available – excluding email of course. In essence mobile marketing IS for everyone, but the recipe and message flow varies greatly depending on the following;
- Who you are targeting? Because SMS is so personal you can win or lose leads very quickly.
- How much you are willing to spend? As you would expect contacting more people incurs more cost.
- What can you offer? Your products will influence your campaign strategies.
- What is your campaign designed to achieve? For example text for a call back, brochure, email or a link to a WAP ecommerce site.
Building a List to Earn More on Clickbank
The most effective method of building a relationship, comprising of a group of buyers is to create a list. All marketers, who have promoted their business on Clickbank state that they didn’t start creating the list early. There are many successful affiliates online and each has their own business strategy to gain success. One common underlying fact is that they have created a niche list of potential buyers. So whether you are just a beginner on theclickbankguru.com or have been promoting business for a while, start creating your own list right away for best gains!
If you are brand-new the first thing you should know is: what is an IM list? IM list comprises of a list of potential people who have subscribed to be on your mailing list. Autoresponder is the set up by which you will send out messages automatically, at a pre defined rate, set by you into the system. You can convey all your subscribers about your new products. These lists also help you promote all your affiliate products. You can invest five or ten minutes to send out messages promoting your products and giving out product reviews to all on your list.
Potential buyers are often drawn to your list because you are either providing them something free to subscribe, or they are aware that they can avail special offers. Many join because they are rest assured about the quality of information and reviews. People subscribe by mentioning their e-mail address and first and last name, in an online opt in form. After you have added an online opt in form you need to build a squeeze page for the website. This acts as an entry point or is used along with the advertising campaigns as a method to capture information from fresh visitors.
After you have potential subscribers on your list, your complete focus should be in building a strong customer relationship. Subscribers are also aware that they will be provided with quality information after being consulted. If you deliver quality information, subscribers will make you a star and will recommend you to their acquaintances. This way you can reach out to your target audience that might have not been possible otherwise. If people start answering you invitation to join the list then these are the potential buyers you would intend to approach again and again.
Extensive studies reveal that promoting your products to buyers known to you is quite easier than selling it to those who viewed your sales page randomly. Creating a list might be time consuming but the output is remarkable. You can get in touch with all those on your list time and again and strengthen your customer base .Here it’s all about quality rather than quantity .You will generate more business when you are interacting with the people who actually take interest in your products and are eager to know what you have to offer them time and again.
All the above mentioned information might seem quite baffling .However this will happen until and unless you pose a step -by -step guiding tool for online marketing.
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